Social Media: 8z Real Estate
As part of leading 8z Real Estate’s brand refresh, I focused first on social media as a testing ground to bring the new look and voice to life. Partnering with the Social Media Strategist, I reimagined recurring post types into engaging carousels designed to tell stories across multiple slides, using cohesive visuals and expanding graphic elements. Our goal was to create content that felt engaging, inspiring, and educational, while keeping 8z’s approachable personality at the forefront. A key brand tie-in was the Colorado zip code—since every zip code in the state begins with “8,” which is central to 8z’s tagline. I developed a method to use the full zip code as a graphic element in the background, transforming it from a simple stat into a distinctive design device that reinforced 8z’s local identity.
