Presentation deck on the four concept ideas that was given to Marketing.
Style guide: inspiration, mood board, color palette, and scene ideas
Video: GuideSpark Holiday Card
Concept Development / Art Direction / Design: Conceptualized and produced an animated holiday card for GuideSpark’s Marketing team, targeting both current and prospective customers. After presenting four distinct concepts, I led the creative execution of the selected illustrative style, directing a team that included a graphic designer and a motion designer. Throughout the process, I collaborated closely with GuideSpark's Creative Director and Marketing Director, focusing on visual style, storytelling, and optimizing the overall customer experience.
